Ads Manager Job at Miracle Mile Cosmetic Surgery Center, Miami, FL

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  • Miracle Mile Cosmetic Surgery Center
  • Miami, FL

Job Description

Job highlights:

Identified by Google from the original job post


Qualifications:

  • Experience in digital marketing and PPC optimization 
  • Advanced understanding and use of Google AdWords 
  • Google Webmaster Tools
  • Google Search Console
  • Google Analytics
  • Google Tag Manager
  • Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting
  • If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required
  • Optional - Understanding of Salesforce and its reports | Responsibilities
  • Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements
  • Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more
  • Reduce the cost per SQL by less than 10%
  • Increase the conversion rate of our highest performing landing pages by 10%
  • Increase website traffic with content marketing or any other means by 15%
  • All lead generation 
  • Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking
  • Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels


Responsibilities:

  • Improve client organic search rankings for Google and Bing
  • Create and/or optimize copy and landing pages for maximum exposure and conversions
  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities
  • Client reporting and analytics support for the SEO client portfolio, including benchmarking and tracking reports to customers on SEO positions, traffic, conversions, and other metrics
  • Work with our development team to ensure the usability and mobility of the website
  • Knowledgeable in link building and the effective use of them
  • Research and analyze the competition and competitor websites
  • Work with content and marketing teams to drive SEO in content creation and promotion
  • Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns
  • Track, report, and analyze website analytics and SEO initiatives and campaigns
  • Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google

Job Tags

Full time,

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