Job Description

The role of Communication is to develop and lead strategic communications through storytelling, earned media, and influencer relations by creating marketing content to reach and engage new consumers more frequently. The Communications Manager will lead strategy and execution for communications across the region for their portfolios. They will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels (social media, web, TV, radio, and print) to enhance our brand image and make Red Bull relevant for our target audiences.

The Communications Manager acts as the "conductor of the orchestra" by collaborating with cross-functional experts in our media network to lead projects and implement Paid, Earned, Managed & Owned (PEMO) plans within sports, culture, brand projects, content initiatives, and beverage product innovations. They take full responsibility for earned media activation by building relationships through traditional third-party outlets and social influencer amplification.

They will represent Red Bull's voice with consumers and ensure consistent representation of the Red Bull brand in all Marketing, Media Network, and Communication activations.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Ensure that the regional communication plans utilize the most effective and efficient media tactics to drive earned media coverage, both traditional and earned social media, reaching new consumers daily across the portfolios you lead.

  The Communications department will typically act as the media network lead for all marketing events and activations in the region, particularly those projects with a predominantly earned outcome. Therefore, they are responsible for assembling the Media Captains team and developing the complete media plan (PEMO PLAN) for each project where the communications team serves as the "Media Captain." This plan must be approved by Santa Monica communications and programming. The Senior Manager of Communications will lead certain portfolios in the region and serve as the central point of contact for all media-related projects within their portfolio.

  Gain an in-depth understanding of local consumers' media consumption habits and the related media market. Use this knowledge to create the most efficient and effective comprehensive plans for the region's marketing activities.

  Develop a strong network of editors, journalists, freelance writers, social media producers, and photographers to effectively bring content to life.

• The Communication team collaborates with the field marketing and regional marketing teams to identify and develop ideas with strong media potential. The regional team then works alongside experts in Santa Monica to transform these ideas into fully developed projects or media products, which can be incorporated into BP, A Limitless Pitch, or the MNLT monthly rolling projects fund.

  Additionally, the Communications team is responsible for ongoing activities such as athlete stories and national year-long campaigns. They work closely with media relations to extract relevant information from the region, which can then be pitched to major national media outlets, both traditional and social media.

  "Always On" involves FMEDL earned content for athletes, FORBS, and collegiate programs. How can we maintain daily engagement with consumers through earned social outreach? This requires coordination with other departments such as production, creator marketing, and sports marketing.

• Define the objectives, goals, messages, and strategies for each project. Whether you are serving as the Media Captain or the communications lead, this will be your ongoing responsibility.

  Identify the suitable media amplification channels for each project or campaign.

  Serve as the Red Bull Media Liaison in the region, identifying stories and media opportunities that resonate best with your consumers (whether they stem from your project or across the World of Red Bull).

  Measure media outcomes through a mini Post-Investment Review (PIR) or FULL PIR, in consultation with functional leads in Santa Monica. Communicate what was successful, what was not, and share learnings with the Media Network and marketing teams.

  Keep SAMO informed of opportunities that could be enhanced both nationally and globally.

• The communications team serves as the main point of contact for any media inquiries that the field team in your region may have. You will assist the field by providing access to a list of agencies, videographers, photographers, and media production companies that can aid them in executing minor media projects. Coaching and guiding the field will be an essential part of your responsibilities.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Travel 10-20%
• Permanent
• Benefits eligible

Job Tags

Similar Jobs