Job Description

Who We Are

Join a team that puts its People First! As a member of the First American family of companies, First American Trust is a federal savings bank that has provided banking, wealth management, and trust solutions on a national, full-service basis for more than five decades. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

What We Do

Product Management defines, promotes and communicates the strategic roadmap for current and future products. Work closely with internal and external stakeholders to gather insights, understand current business process, challenges, and opportunities. Identify potential products and emerging markets; conduct market research; generate product requirements; determine specifications; create product roadmap; conduct competitive assessments and product positioning; and craft marketing strategies/campaigns for new product introduction/launch. Act as primary contact and product evangelist to build awareness, understanding, and user acceptance. Works with customers to develop and prioritize high level product requirements and ensure customer satisfaction and goals are met. Work closely with technology, sales and other cross functional teams to determine plans for product implementation, upgrades and deployments. Participate in creating and driving product positioning and customer messaging.

HOW YOU’LL CONTRIBUTE

• Drive the vision and delivery of innovative new products to keep the business relevant and competitive
• Develop, define, maintain and communicate the product strategy and roadmap
• Translate product strategy into detailed requirements
• Determine and conduct market research to identify user need for new products
• Prioritize product opportunities using criteria and requirements defined during research
• Define high level customer requirements for the entire customer experience including product features and functions, target markets, and pricing
• Understands customer needs, pain points, and opportunities and reflecting by developing impactful positioning and customer messaging. Specifies research needed to obtain market information
• Develop metrics to assess the success of products and features and determine necessary enhancements
• Lead and participate in planning meetings and provide advice and guidance on direction of products
• Collaborate with customers, team members, and outside influencers to ensure a solid and well-rounded understanding of products and developing needs
• Execute the product roadmap by providing direction to the product development team for product evolution and priorities, ensuring that the experience gained from external market activities, usage analysis, competitive response, and market research is reflected in future product releases
• Assess market competition by cultivating knowledge of competitor products to identify product gaps, assess and address competitive threats, and gain a competitive edge
• Other duties as assigned

WHAT YOU’LL BRING

Required Education, Experience, Certification/Licensure

• Bachelor's degree or equivalent combination of education and experience
• 7+ years’ directly related experience in product or services development
• Demonstrated leadership

KNOWLEDGE, SKILLS, AND ABILITIES (KSAs)

• Strong leadership presence with excellent communication skills and the ability to interact with stakeholders and all levels of management
• Experience in product development, requirements and risk analysis, pricing, planning, competitive analysis, and financial planning and strategy
• Knowledge of consumer marketing analytics
• Strong interpersonal skills with keen ability to explain complex concepts across the organization and to large audiences
• Sound decision making, creativity, and problem-solving skills
• Ability to build relationships and ensure cooperation across First American product companies
• High level of business acumen, strategic agility, ability to develop others, influence outcomes and change, and negotiate for resources
• Successful track record designing, developing, and executing complex projects
• Collaboratively engages with leaders to create, identify, and implement solutions to further effectiveness of the business

COMPLEXITIES & IMPACT

• Work is broad in nature requiring significant originality and superior judgment.
• Acts in an advisory capacity with latitude for decision making and recommendations which may have a critical impact to the business.
• Erroneous decisions or failure to achieve goals results in additional costs and personnel, and serious delays in overall schedules
• Interacts with Senior Management and peers in other departments for purposes of gaining cooperation, exchanging technical information, and presenting project plans and reports
• Provides input to and may develop operational plans; works with Senior Management to ensure that plans are integrated with broader strategies

SUPERVISION RECEIVED OR EXTENDED

• Position has a high level of independence

This is a Hybrid role from Santa Ana, Ca.

The pay range for this role is $126,100.00 - $168,150.00

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

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